Ohio History Journal


BOOK  REVIEWS

THE WESTERN BOOK TRADE: CINCINNATI

AS A NINETEENTH-CENTURY PUBLISHING

AND BOOK TRADE CENTER, CONTAINING

A DIRECTORY OF CINCINNATI PUBLISH-

ERS, BOOKSELLERS, AND MEMBERS OF

ALLIED TRADES, 1796-1880. By Walter

Sutton. (Columbus: Ohio State Uni-

versity Press for the Ohio Historical

Society, 1961. xv??360p.; illustrations,

bibliography, and index. $8.00.)

On November 9, 1793, there came

from the crude hand press of William

Maxwell the first issue of the Centinel of

the North-Western Territory--"Open to

all parties but influenced by none." Thus,

scarcely more than five years after Gen-

eral Rufus Putnam and his little band of

Yankee pioneers struggled across the

mountains of Pennsylvania to the banks

of the Youghiogheny in a wintry voyage

that terminated in the founding of Mari-

etta at the confluence of the Muskingum

and the Ohio, the cornerstone of literary

culture in the Ohio Valley was laid at

Cincinnati. In 1796 there came from the

press of the same William Maxwell a

225-page volume entitled Laws of the

Territory of the United States North-West

of the Ohio . . . more popularly known

as Maxwell's Code. Obviously, book pro-

duction in the Northwest Territory had

utilitarian origins.

The life of the territorial printer was

far from easy. Since he was obligated

by necessity to use a press that evinced

but slight mechanical advantage over

that of Gutenberg, plagued by recurrent

shortages of paper, and bedeviled by the

unpaid bills of delinquent subscribers,

one may well be surprised that publish-

ing activity progressed as steadily as it

did. Nevertheless, by 1815 the little town

of Cincinnati had two newspapers, the

Liberty Hall and the Western Spy, and

"an extra press for book printing." But

with the coming of the steamboat and

the resultant spreading of population

westward into the Ohio Valley, there

came, within the space of a few years,

three technological innovations that eased

the burdens of the nineteenth-century

publisher-printer and enabled him to ex-

ploit to the fullest the rapidly growing

market for his wares. The first of these

was the establishment of steam paper mills

in the 1820's, the second was the develop-

ment, a decade later, of the stereotype

process which was used in Cincinnati

from the early years of the 1830's, and

the third was the introduction of power

presses. In short, the industrial revolu-

tion had come to the printing trade, and

had penetrated even into the hinterland

of the valley of the Ohio. Not until the

end of the nineteenth century when the

linotype was perfected by Ottmar Mer-

genthaler did automatic typesetting bring

to the book-making craft its fourth great

technological change.

Meanwhile, the publishers in Cincin-

nati did very well with stereotype, steam

presses, and an adequate supply of paper.

During the fourth decade of the century,

these improved facilities for large-scale

book production brought the city to a

point at which it was surpassed as a

publishing center by only New York,